[NTG-context] New logo proposal

Paul Schalck schickele at web.de
Tue Jan 29 00:18:27 CET 2019


Dear ConTeXt users and developers,

I want to submit a new ConTeXt logo to you (link to GitLab project):

https://gitlab.com/schickele/new-context-logo

I made this logo in February 2018. At the time, I was planning to do some video tutorials on ConTeXt (still work in progress), and I wanted a nice looking visual clue for the thumbnails. Recently, I made a few minor tweaks and thought it would be the right time to put it out there.

The logo comes in two different layouts (hexagonal and horizontal), and each layout comes in two color variations (multicolored and blue).

The hexagonal layout is borrowed from the unofficial ConTeXt logo that has been around for some time. I like the idea of a clean geometrical form, and the hexagon reminds me of chemistry formulas -- one of the many application fields of ConTeXt.

The seven colors have mainly an esthetic purpose. They also denote the flexibility of ConTeXt. I've added a monochromatic blue version because shiny, saturated colors are not suitable for every case, and blue is strongly associated with ConTeXt to me. Blue is also a reminder of Mark IV and LuaTeX.

The letters are set in Din17 EF, which I've licensed. I like its simple shapes combined with a round and soft touch. It avoids consciously the very connoted Computer Modern and can be seen as a modernized and also Europeanized interpretation of the TeX tradition.

This logo is just a humble proposal. Perhaps it is of some use to someone. It could also make someone else want to create and share his or her logo -- that would be great.

I'm using ConTeXt since 2006/07 for almost everything that contains text: letters, presentations, invitations, résumés, certificates, manuals, reports, flyers, university papers, book typesetting, exercise sheets, song sheets, and I'm still amazed by how powerful, flexible and reliable it is. Thanks to the whole community -- and particularly to the Dutch wizard -- for making this possible!

Greetings from Leimen, Germany

Paul Schalck


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