\startplacefigure inherits a lot of location settings but among these flushleft and flushright are missing. Thus the \setupfloat in the example cannot be omitted. Wouldn't it be a logical step to make possible also: \startplacefigure[location=flushleft] dito for flushright? \starttext % example to extend figure into the left margin (Hans Hagen, 2014-07-25) \setupfloat[figure][location=flushleft] \startplacefigure \framed[width=1.1\textwidth]{location=flushleft} \stopplacefigure \stoptext Hans van der Meer