[NTG-context] MkIV issue with normal italics text in math mode

Hi, I've run across what I believe to be a bug in MkIV -- I am unable to access non-math italics from within math mode. A simple example is -- \starttext \math{\text{\it Hello, World}} \stoptext This works in MkII. Or perhaps there some other way I'm supposed to code this? Thanks, Brian