> In HTML you should be able to use <q> – I know that doesn’t work
reliably in browsers (some add straight quotes to my CSS-configured
guillemets).
The Converter class maps token replacements:
It'd be trivial to use <q> and </q>, instead. For my purposes, HTML entities work.
>
Using \quotation / \quote I avoid typing quotation marks in most cases.
When writing plain text documents, adding TeX code or HTML code to prescribe how the document should be presented is best avoided, so as to keep the document decoupled from a particular tool chain. YMMV. A deeper solution allows users to type the correctly curled quotes directly into the document.