[NTG-context] Installing modules

I would like to use the module fancy break. I downloaded the module and have now a directory »t-facybreak-2013« which contains the subdirectories »doc« and »tex«. If I understand the website text well, I must go to the directory which is in the variable $TEXMF. But it seems, there is no such variable. »ECHO $TEXMF« brings an empty line. I found a directory /usr/local/texlive/texmf-local/tex/context where I put the directory »third« from the module directory. Then I made context --generate. The effect is zero: I get the message »Module not found«. Can anybody tell me how to install this module? Thanks WH