[NTG-context] XML in ConTeXt (TeX -> XML)

Hi, in the XML manual "example .pdf" the chapter "basic workflows" talks about TeX -> style -> XML : "we simply typeset XML. The typeset document (with lots of angle brackets) is then converted into raw text". That sounds like ... texmfstart texexec --xml --foo.tex ... but this also calls pdfetex and results in a pdf file. So what is actually meant by "we simply typeset XML"? Steffen