[NTG-context] Use a counter in a reference?

I have a need to tag elements in a text in a way that they are sequentially numbered and can have references to refer to them. Something like: Here is some \tag[tagref]{\bf text} that is tagged. . . . Refer to tag \tagnumber[tagref] on page \at[tagref]. What is the best way to do this in ConTeXt? I’ve got a counter for tag number, but I’m not sure how to use \reference so that it uses my tag number. For instance: \definecounter[myTagCounter] . . . \reference[tagref]{\rawcountervalue[myTagCounter]} Doesn’t work. But perhaps I’m going about this incorrectly? Thanks in advance! -kk