[NTG-context] Using backslash in chapter title.

Using MKIV and MyriadProBold for my sanserif font I have the following chapter title: "Can You Type \bye?" which I type as \chapter{Can You type \backslash bye?} The slash appears but a bit low and much too thin. I have tried various games including creating a special font just for this character but nothing changes. the \backslash command seems invulnerable to change. Is there a way in MKIV to express a backslash in another way (bigger and bolder)? John Culleton