[NTG-context] Indenting all lines in a paragraph, first line excluded

Hello, I'm busy writing a paper using ConTeXt that includes a bibliography. I'm designing the layout of this bibliography and I need a special paragraph style. I want the first line of the paragraph to appear normally, and the second and all consecutive lines to be indented. So basically you can also say that I want an 'inverted' paragraph; instead of an indented first line, I want all the other lines to be indented instead. Is there a simple way to achieve this? I've read the manual looking for clues but so far I haven't been successful. Any hints on where to look? My best, Tim