No, the option key for \setupinteractionscreen is correct but there are a few problems.2. April 2016 um 20:29
Wolfgang, this was my original sample:
\setuppagenumbering[alternative=doublesided]
\setupinteractionscreen[option=portrait]
\starttext
No duplex printing.
\page[right]
In this document.
\stoptext
The doublesided alternative disables duplex printing.
Hans wrote about portrait and landscape as directives. I guess they
should be invoked with \enabledirective, but I don’t know how.