[NTG-context] Pound sign £ output as italic dollar sign [urgent]

Hello, I was just about to send my book to press when I noticed the '£' appears in my PDF as an italic dollar sign. I looked it up in the archive and google. Have tried \pound and \sterling -- nothing seems to work. It's very strange, when I output the chapter's product separately from the project the £ appears as expected. When I generate the project it appears as italic $. I'm using ConTeXt ver: 2010.10.19 23:03 MKII fmt: 2010.10.20 int: english/english with TeXLive 2010 on MacOS X 10.6. And I have the following in my environment file: \language[en] \mainlanguage[en] \enableregime[utf-8] I'm using TeX Gyre fonts. Any ideas? TIA, Elliot