Is it possible to run ConTeXt as a service on a server? If yes, is there documentation about this?

Background: I'm currently on the PKP conference, and we are discussing OJS plugins for automated PDF production. I was wondering if ConTeXt could be an option...

Best, 

Denis

P.S.: I'll be giving here a brief introduction to XML typesetting with ConTeXt to spread the word... just to let you know.