[NTG-context] New style alternative for \cite?

Hi Taco, I'd like to typeset my references in a sort of "authortitle" citation style in the main text (actually hidden away in footnotes, so the final length of the phrase is not an issue): T. Hoekwater, ConTeXt Publication Module How could this be done? After a quick glance at the module's source I figured this might take me weeks if not months to work it out myself :-( Thanks for your help and best wishes, Oliver