[NTG-context] texexec.rb + pdfetex ignoring map files in $TEXMFPROJECT

Using older ConTeXt minimals based on texexec.pl, I was able to export TEXMFPROJECT=${PWD}/texmf in each projects directory and use fonts local to just that project. Switching to the latest minimal with texexec.rb, pdfetex can't find my custom *.map files. Interestingly, it does find my custom type-*.tex files. What is the correct way to include fonts on a project by project basis instead of installing them into the global ConTeXt tree? -- Stuart Jansen Guru Labs, L.C.