Re: [NTG-context] New logo proposal

Hi, here my humble personal thoughts: I would say, that the multicolor version is dissecting the word ConTeXT to unidentifiable crumbles. It is to my taste to less connected to typesetting, herewith agreeing partly with Clyde. The experiment of Taco however, has some charm. It includes the basic color of the associations blue and it shows nicely the word TeX. - I have no objection against a horizontal version, however in that case one might have to think to put TeX in its original version. Although we ow all thanks to Don Knuth, I believe that we use, as Hans mentions, the TeX logo in typesetting. It is therefore not obligatory to reflect this also in the ConTeXt group logo. I would welcome the version Taco prepared as a logo on the Wiki. Kind regards Willi

On 29 Jan 2019, at 11:32, Taco Hoekwater wrote:

Hi Paul,

Nice idea, and I actually like the multi-color version although it is a bit too informal for some uses (but could be nice for the wiki).

It would be more coherent if the color of the squares and the color of the letters trailed each other around the 7 options in the writing order for the word “CONTEXT” (C = orange+blue, O = blue+green, N = green+red etc.) But perhaps that is not what you wanted?

On the blue logo I tried a little experiment myself, using the colors of http://group.contextgarden.net:

WDYT?

Side note: I like what gitlab does with the logo in the circle crop for its project icon. I believe it would be neat if that could be formalised into the logo itself, but a simple circle crop does not quite look right, and more advanced options like distorting the actual squares are outside of my inkscape knowledge. And it may not look that good in the end, anyway …

I’ll be pleased to replace the current green logo on the wiki with your multi-color one, assuming there is a some agreement and no strong objections.

Best wishes, Taco

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On 29 Jan 2019, at 00:18, Paul Schalck wrote:

Dear ConTeXt users and developers,

I want to submit a new ConTeXt logo to you (link to GitLab project):

https://gitlab.com/schickele/new-context-logo

I made this logo in February 2018. At the time, I was planning to do some video tutorials on ConTeXt (still work in progress), and I wanted a nice looking visual clue for the thumbnails. Recently, I made a few minor tweaks and thought it would be the right time to put it out there.

The logo comes in two different layouts (hexagonal and horizontal), and each layout comes in two color variations (multicolored and blue).

The hexagonal layout is borrowed from the unofficial ConTeXt logo that has been around for some time. I like the idea of a clean geometrical form, and the hexagon reminds me of chemistry formulas -- one of the many application fields of ConTeXt.

The seven colors have mainly an esthetic purpose. They also denote the flexibility of ConTeXt. I've added a monochromatic blue version because shiny, saturated colors are not suitable for every case, and blue is strongly associated with ConTeXt to me. Blue is also a reminder of Mark IV and LuaTeX.

The letters are set in Din17 EF, which I've licensed. I like its simple shapes combined with a round and soft touch. It avoids consciously the very connoted Computer Modern and can be seen as a modernized and also Europeanized interpretation of the TeX tradition.

This logo is just a humble proposal. Perhaps it is of some use to someone. It could also make someone else want to create and share his or her logo -- that would be great.

I'm using ConTeXt since 2006/07 for almost everything that contains text: letters, presentations, invitations, résumés, certificates, manuals, reports, flyers, university papers, book typesetting, exercise sheets, song sheets, and I'm still amazed by how powerful, flexible and reliable it is. Thanks to the whole community -- and particularly to the Dutch wizard -- for making this possible!

Greetings from Leimen, Germany

Paul Schalck ___________________________________________________________________________________ If your question is of interest to others as well, please add an entry to the Wiki!

maillist : ntg-context@ntg.nl / http://www.ntg.nl/mailman/listinfo/ntg-context webpage : http://www.pragma-ade.nl / http://context.aanhet.net archive : https://bitbucket.org/phg/context-mirror/commits/ wiki : http://contextgarden.net ___________________________________________________________________________________

Taco Hoekwater Elvenkind BV

___________________________________________________________________________________ If your question is of interest to others as well, please add an entry to the Wiki!

maillist : ntg-context@ntg.nl / http://www.ntg.nl/mailman/listinfo/ntg-context webpage : http://www.pragma-ade.nl / http://context.aanhet.net archive : https://bitbucket.org/phg/context-mirror/commits/ wiki : http://contextgarden.net ___________________________________________________________________________________