On Sun, 18 Feb 2018 11:58:40 -0500
Rik Kabel <context@rik.users.panix.com> wrote:

Indeed, it is hard to imagine a BibTeX file devoid of such markup.
How would one indicate the (reverse) emphasis of a quoted book title,
as in /The Cambridge Companion to /Ulysses, except by indicating the
emphasis of "Ulysses" and letting ConTeXt reverse it when emphasizing
the complete title? (§4.21 of the APA2013 spec requires this.)

title={The Cambridge Companion to {\em Ulysses}},

I would think that the proper form would be

title={The Cambridge Companion to {\it Ulysses}}

since \em could be, and is by default, slanted, but the standard here calls for italic.

That brings up the question of when one should use \em, \emph, and \emphasized, all of which appear in font-emp.mkvi. The wiki and other documentation provides no guidance.

--
Rik